Guinn R Photo

Rebecca Guinn

CEO of LifeLine Animal Project

Rebecca Guinn left behind a successful law career after visiting a county shelter where the majority of animals had been euthanized. Thinking there had to be a better way for a community to address its homeless pet population, she founded LifeLine Animal Project in 2002 and implemented a long-term strategy to redefine metro Atlanta's practices and philosophies regarding caring for companion animals. In 2013, LifeLine was awarded the management contracts for Atlanta's Fulton and DeKalb County animal shelters, where the organization has more than doubled life saving rates and positioned Atlanta to become a No Kill community.


Under Rebecca's leadership, LifeLine also operates its own No Kill shelter, which focuses on animals with special medical or behavioral needs. LifeLine's community cat program, the first and largest organized trap-neuter-return assistance program in Atlanta, has sterilized and vaccinated over 37,000 community cats. As an extension of this program, LifeLine also provides free vaccines, spay/neuter, and other assistance to thousands of pets belonging to low-income Atlantans. Additionally, two LifeLine spay and neuter clinics comprise the largest spay/neuter provider in Georgia, having performed over 120,000 surgeries to date.


As a licensed attorney, Rebecca drafted state legislation that banned the use of gas chambers in Georgia shelters and worked to revise animal ordinances in Fulton and DeKalb counties. She is active in the animal law section of the state bar of Georgia and is a member of Best Friends Animal Society's No Kill 2025 National Steering Committee. Rebecca and her partner share their home with four dogs and a number of cats.

My Sessions

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Sat. February 2nd

4:45 pm - 5:45 pm Map Icon Amphitheater Level M2 2014

Build Team Resilience

Leaders from difficult municipalities have got to be tough – and so do their teams. Come learn tips from leaders who have built strong teams around them. No one should have to be in this alone.


Sun. February 3rd

8:30 am - 9:20 am Map Icon Zlotnik Ballroom

AmPA! Fundamentals: Enlightened Leadership, Daily Decision Making and Beyond Panel

Join us for this panel discussion and discover how to make decisions that affect the live outcomes on a daily basis.


4:15 am - 5:15 pm Map Icon Salon 5-6

Save Rate: Exceed the 80% Benchmark

Attendees will learn about the experiences of people who successfully broached 80% and beyond save rates.


Mon. February 4th

1:00 pm - 2:00 pm Map Icon Salon 4

Building No Kill Culture Throughout Your Organization

In this panel discussion, animal welfare leaders will share their expertise on how to build a No Kill culture in your organization.


2:20 pm - 4:20 pm Map Icon Salon 1-2

Leadership Roundtables

Participants will have the opportunity to connect with some of the nation’s most successful No Kill shelter leaders. Don’t miss the opportunity to interface, ask specific questions and talk with your animal welfare heroes!


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